Case · womenswear · Cartagena · 2026
Zoul Atelier
They had the brand and the product. They had nowhere to sell.
01
Who they are
Zoul Atelier is a Colombian womenswear brand in love with detail and with work made by hand. It doesn't sell anonymous seasons. It sells collections with names of their own. Viajera, La Perla de Oro, La Cartagenera, Magdalena, Celeste. Each one has its own story and its own world.
02
What we found
Zoul Atelier had no store. It had the brand, the product and the collections, but no place of its own where someone could see the whole catalogue, pick a size and pay. The store was built from scratch.
03
What we made
An online store where the brand comes first and buying never gets in the way.
The entrance is the live collection campaign, full screen, with a single action. From there you drop into the catalogue, organised the two ways a person shops for clothes. By collection, when they arrive in love with a world, and by category (tops, dresses, skirts, sets, trousers, shorts) when they arrive looking for one specific piece. Best sellers get their own door, because in fashion social proof sells.
Underneath sits the work nobody sees. Product pages with sizes and variants, cart, customer accounts, search, country and currency switch, and checkout in pesos. Built for the phone first, which is where buying actually happens.
Walkthrough of the store, on desktop. 
On mobile, which is where people buy.
04
What changed
The brand now has somewhere to sell. The whole catalogue is online, with sizes, photos of every piece and checkout in pesos, and buying ends in the same place it starts, at any hour, with nobody having to reply.
- What we made
- Website · Platform
- Format
- Project
- Year
- 2026
- Place
- Cartagena, Colombia