Case · solar energy · Bucaramanga · 2026
Solar ISAG
They've known energy for years. The website didn't show it.
01
Who they are
Solar ISAG installs solar panels in Bucaramanga, Girón, Floridablanca, Piedecuesta and the rest of Santander. They design the system, install it, get it certified with the grid operator and maintain it, for homes, businesses and industry. They come from many years in electrical work. Their promise is simple. Solar panels for your home or your company, to lower the energy bill.
02
What we found
Their website was very dated, nowhere near what they actually know how to do. People who arrive want three things before calling. How a solar system works, which one fits them, and how much they'll save. None of that was explained.
On top of that, more and more people ask about panels on Google and, now, on ChatGPT and other AI-powered search engines. Solar ISAG didn't show up there.
03
What we made
We redesigned the whole website. Each service has its own page; installation methods are explained step by step, in plain words rather than engineer-speak; installed projects are shown as proof; and getting a quote starts with something simple. Send your bill and they tell you what system you need.
Alongside that, we worked on their presence in search. Structure, copy and data written so that Google and AI-powered search engines can find Solar ISAG and recommend it when someone in Santander asks about solar energy. That work is ongoing.
Homepage, on desktop. 
On mobile.
04
What changed
Today someone looking at their power bill can go to the website and come out understanding which system fits, and ask for a quote without calling. And we keep working so they show up where people are asking.
- What we made
- Website · Strategy · Content
- Format
- Project
- Year
- 2026
- Place
- Bucaramanga, Colombia